Growing up in Abu Dhabi, Twinky Rose was always surrounded by the bustling energy of her family’s stationery business. During school holidays, she became their eager little helper, stocking shelves and packing orders, earning sweet pocket money. But for Twinky Rose, it was more than just pocket change. It was a magical time of discovery as she marvelled at the variety of stationery that professionals and companies used, each item holding its own purpose and use.
Yet, as she handled these products, she couldn’t shake the feeling that they were somewhat lifeless—useful, but lacking in inspiration. A seed was planted in her heart—a dream of creating functional stationery capable of connecting with life at a deeper level.
